Not to be confused with clicks. – The languages used to build a website. It may produce short term success nowadays, but a search engine will penalise websites that have many spam links to them in the long run. 28. no-fuss. UI – Stands for User Interface. They generally post controversial, provocative and/or irrelevant messages for their own amusement. Example meta tags include the date the page was published, the page title, author, and image descriptions. http://www.domain.com/contact-us. Find 1,182 synonyms for marketing and other similar words that you can use instead based on 15 separate contexts from our thesaurus. Noun. This file allows you to specifically allow (or disallow) certain files and folders from being viewed by crawler bots, which can keep your indexed pages limited to only the pages you wish. Search Operator – a text modifier that can be used in Google searches to return more specific results. Remarketing – Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site. There are usually 4 available ad slots at the top of a search result page (where 1 is the first ad, 2 is the second ad, etc), so for the best results advertisers typically want an average position between 1-4. Within the tool are several areas that include data on how a site is performing in search. – Stands for “Cascading Style Sheets”. – A metric showing how often people click on an ad or search result after they see it. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. Google’s display network spans over 2 million websites that reach over 90% of people on the internet. Antonyms for marketing. Java can be used on it’s own, while Javascript can only be used in web browsers. Cookie – A delicious baked…err… A small item of data sent from a website, that is stored on the user’s device. – An HTML document that is inside of another HTML document on a website. Every website is identified by its IP address, and the domain name is a human-friendly label for the numbers in the IP address. It is a way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. Images that are chosen from websites or within the Pinterest community. Digital Marketing Service provider in Ichalkranji, Kolhapur, Sangli and Jaysingpur etc. The technology that powers Google’s PPC advertising. GMB is crucial to local SEO campaigns, and is directly related to location-based searches. It defines the data formats that should be used, the kinds of calls or requests that can be made and how to make them, the conventions to follow and more. For example, a list of comments on a blog post. A campaign may aim to raise awareness, raise funds or increase the sales of a product. For permanent redirects, instead use a 301. When you enter a website into your web browser and press enter, this sends an HTTP command to a web server, which tells the server to fetch and send the data for that website to your browser. Digital Assistant – Sometimes known as a virtual assistant or intelligent personal assistant, this software or application can perform tasks or services via verbal commands from a user. Landing Page – The destination webpage a user lands on after clicking on a link (either in an ad or anywhere else). Source can be a search engine (for example, Google) or a domain (website-example.com). – An HTML link attribute that communicates to web crawlers and search engines that the link to the destination web page should NOT transfer SEO equity (ie it shouldn’t give SEO benefit to the recipient). Typically, this helps improve user experience across a website by helping the user find what they are looking for or avoiding dead ends like 404 (Not Found) errors. Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. HTML is a set of codes that are used to tell a web browser how to display a webpage. – Can refer to either the top portion of a webpage that typically contains the logo and menu, or the section of HTML in a website’s code that contains important information about the site. This plugin keeps track of all completed form submissions, and allows for all of the fields on a form to be customized. Dashboard – A web page that contains and displays aggregate data about the performance of a website or digital marketing campaign. Any form of online media that can be read or watched, or that provides an interactive experience. This document is not intended for human use, though it can be viewed by humans. Google’s actual algorithm is kept deliberately secret to prevent webmasters from manipulating the system for rankings, though Google does publically state their suggested “best practices” for appearing higher in search results. Once a user follows someone, their posts will automatically appear in the user’s newsfeed. A link profile can be used to determine a website’s power, trust, subject matter, and content. – Stands for eXtensible Markup Language. Facebook Advertising – Facebook allows advertisers to reach its users through their ad network. A sprint usually consists of five phases: design, develop, test, deploy and review. Cookies help the user’s device remember useful data like items in a shopping cart, which pages have already been visited or form field information. DNS exists because it is more useful for internet users to remember letters and words in website URLs, but the world wide web communicates in numbers with IP addresses. – Like the Knowledge Graph, this box appears at the top of search results on the search results page. – A device for consumers that connects to their home network and can perform many basic tasks through voice commands. Safe. Google offers up to $10,000 in free PPC advertising for eligible charities. This audience is created from a source audience (i.e. Clicks refers to clicks on an ad including interactions such as “see more”, “page likes” and “view comments”. 3 antonyms for digital: analog, analogue, linear. There is no project too large or too small. A spam spider visits websites for nefarious reasons, often showing in Google Analytics as junk traffic. While a normal link to another website counts as a “vote” in that website’s favour, a “nofollow” command stops Google and most other search engines from counting a vote. Name, address, phone number, website link, hours of operation, reviews and more can all be managed through this tool. online marketing. However, some people can find cookies intrusive. 31. If an ad campaign’s impression share is 70%, then the ads showed 7 out of 10 possible times. This involves the design of the entire process of acquiring and integrating the product, including aspects like usability and function. “Inbound” is a more recent euphemism for what has traditionally been called “SEO”. – The industry nickname for one of the first major overhauls to the main Google search algorithm. Satisfaction. The URL refers to what specific web page a web browser is viewing. – A core component of Google’s algorithm that utilizes machine learning to evaluate search results and related queries. Instead, an XML sitemap is designed to help search engine crawler bots easily find all of the pages for a given website – very similar to a roadmap or atlas that one would use when driving a car long distances. Google Search Console is a free service offered by Google that helps you monitor, maintain and troubleshoot your site’s presence in the Google search results. Ranking is specific to each keyword, so a website may have keywords that rank on the first page, and others that don’t. Digital marketing synonyms. (formerly Webmaster Tools) – Search Console is a free tool Google offers to webmasters. Founded in 1998, Google now controls approximately 80% of the search market. Search – One of the largest search engines in the world. The blogosphere refers to all the blogs that exist on the internet. The window of time that sales can be linked to specific actions on adverts. These keywords are searched for fewer times a month than generic keywords and therefore have less competition. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%. CSS – Stands for “Cascading Style Sheets”. Originally, these were used to secure logins, data transfers and credit card transactions, but have recently become the go-to system for websites, especially after the Google Chrome update that displays a warning message to users, if the certificate is not present. Spam bots visit websites for nefarious reasons, often showing in Google Analytics as spammy traffic. Featured Snippet – A summarized piece of information that Google pulls from a website and places directly into search results, in order to show quick answers to common and simple queries. In basic terms, XML allows for customizable tags for marking up information that is otherwise difficult for computers to understand. The average number of times an ad has been shown to an individual. Header – Can refer to either the top portion of a webpage that typically contains the logo and menu, or the section of HTML in a website’s code that contains important information about the site. PDF – A digital document format that provides a digital image of text or graphics. The humans collecting the links are not going to be fooled by spam, but they cannot index nearly as many links as a search engine and generally stick to one topic. Inbound marketing is crucial to having a good web presence, as it’s used as a way to attract prospective customers by educating and building trust about your services, product and/or brand. A social networking app that provides personalised recommendations of places to go near a user’s current location based on their previous browsing and check-in history. – Stands for Help A Reporter Out. Deep Web – In contrast to the Surface Web (indexed sites), this part of the internet that is not indexed by search engines, but does not deal in illegal activities, like the Dark Web. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. inVision is a cloud-based digital product design platform that helps development professionals and businesses of all sizes create and manage prototypes. A WebCrawler, sometimes called a spider or spiderbot, is an Internet bot that systematically browses the web, typically for the purpose of indexing websites. A company that maintains a blog uses it as a personable front for potential clients while still maintaining an interesting online presence that can be used for SEO purposes. Penalty – An infraction issued by Google, to a webmaster, for breaking Google’s guidelines. – Shortened term for Cascading Style Sheet (CSS). Since computers cannot understand text in the way humans can, tags can draw attention to certain aspects of a webpage or other online content for a WebCrawler to use, or for the website’s own search system. It does not stop their WebCrawlers from following the link, however. Most social networking sites have features that make this process very easy. A range of ad types can be created to reach various goals set by companies. – A video sharing website, bought by Google in 2006. Generally, the site that indexed the content first is considered to be the original content and would not be penalized. – a text modifier that can be used in Google searches to return more specific results. Similar to HTML (Hypertext Markup Language) in that it is primarily used to categorize various data for computers and humans to use more effectively. It is the goal of SEO to build many good links to a website. Google Pigeon was released in July 24, 2014 and helps users find local businesses from broad keyword searches. PPC / Pay-Per-Click – An online advertising model in which advertisers are charged for their ad once it is clicked. While spamming was useful in the past, search engines are getting better at distinguishing these unethical links and ignoring them. Remarketing allows advertisers to “follow” users around in attempts to get the user back to the original site. CSS is a time saving document for web designers as they can style batched-sections of HTML code, rather than styling individual lines of code one-at-a-time. Breadcrumbs can also be found in search results through specific schema markups. These search engines share advertising networks. Sites that are not mobile friendly will lose rankings or not be listed in mobile search results. – Used in Pay per click advertising, this metric refers to the percentage of times viewers have seen an advertiser’s ad, in relation to the total possible amounts that ad could have been seen. A conversion rate refers to how many people go from just browsing to making a purchase or becoming a customer. For instance, if you clicked a PPC ad for ‘Passion Digital SEO’ and ended up on the social media marketing page, that would be disingenuous for both us and you. – A way by which a web browser takes a user from one page to another without the user clicking or making any input. – The placement in a search engine’s (Google, Bing, etc) search results, where a site ranks for a specific query or keyword. NAP (Name, Address, Phone Number) – An acronym for local citations. – Google’s now defunct social media platform. Ecommerce (or E-Commerce) – Stands for Electronic Commerce, it is a classification for businesses that conduct business online. If a URL does not have a minimum amount of reporting data for any of these metrics, it is omitted from the report. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together. Anchor Text – The clickable words in a hyperlink. Businesses can target consumers on the display network based on keywords/topics, placement on specific webpages, and through remarketing. Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. For example, if a publisher charges $10 CPM, and your ad shows 2000 times, you will pay $20 for the campaign ($10 x 1000 impressions) x 2. – An automated program that scans websites to determine their content and purpose. By default, a hyperlink is a dofollow link until a “nofollow” piece of code is added to it. This is used mainly to avoid the crawlers finding pages that are not important or are not meant to be ranked organically; it is not a mechanism for keeping a web page out of Google. Lookalike Audience – A targeting option offered by Facebook’s ad service. Link – Also known as a hyperlink, a link is a string of hypertext transfer protocol structured text used to connect web pages on the internet. – A script, often placed in the header, footer, or thank you page of a website that passes information along to software tools for data gathering purposes. Alt Text (or Alternative Text) – An attribute added to HTML code for images, used to provide vision impaired website visitors with information about the contents of a picture. Cookies help the user’s device remember useful data like items in a shopping cart, which pages have already been visited or form field information. Other common goals are newsletter subscriptions and content downloads from the website. Digital Marketing – A catchall term for online work that includes specialized marketing practices like SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on a internet-connected device with a screen. – A major Google algorithm update in the summer of 2018 that primarily affected medical, fitness, health related and “YMYL” websites. Each individual code is called an element, or a tag. This document is not intended for human use, though it can be viewed by humans. Google Adwords – Google’s online advertising service. This algorithm targeted so-called “black-hat SEO” tactics which manipulated search rankings by creating links to sites in an unnatural manner. Google Home – A device for consumers that connects to their home network and can perform many basic tasks through voice commands. More recently, search engines like Google have cracked down on the abuse of PBNs and have devalued them or even penalized sites that exploit them. This consists of a variety of databases, documents, reports and other information that is not available to the public. For there to be a true penalty, there would have to be a manual action from Google, as denoted by the message sent to the webmaster in Search Console. Google Trends is a free tool provided by Google that shows how frequently a keyword is entered into Google’s search engine relative to the site’s total search volume over a given period of time. The meta description is an important aspect of a webpage because it is what appears in Google searches and other search engine results. – The clickable words in a hyperlink. It will have a list of results relevant to your search, as well as PPC adverts. They can chat with their friends and share photos and posts, along with a host of other things. Web 2.0 – The second major phase of development of the World Wide Web, marked by a shift from static web pages to dynamic content, as well as social media and user generated content. Some examples of common medium are: – HTML snippets added to a webpage’s code that add contextual information for web crawlers and search engines. This is often used to track the number of site visitors that have been “converted” into paying customers, though sales are not always chosen as the metric. For example, if in a month a PPC account spends $1000 dollars and gets 10 conversions (leads), then the cost per acquisition is $100. In digital marketing, algorithm usually refers the the sets of processes Google uses to order and rank websites in search results. PDF’s are a common document type when uploading documents to the internet, because of its ease of use and its ability to be imported or converted easily. Javascript (JS) – Javascript is a scripting language. You can find your public IP address by going to Google and searching “what is my ip address.”. Through different ad formats, advertisers can bid on ad space and target unique audiences based on job title, years of experience, industry, and many other demographics. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search. We don’t need to tell you a high conversion rate is desirable! IP Address – An IP (Internet Protocol) address is a unique number that identifies a device using the internet to communicate over a network. Memes can be images, videos or text. HARO – Stands for Help A Reporter Out. AdWords offers several cost models which vary by bidding strategy and company goals. Black Hat – Slang for an unethical digital marketer or SEO that breaks search engine guidelines, in order to artificially rank websites. Iframes are used commonly to embed content from one source onto another web page. Companies can also maintain a corporate page to promote themselves. Geek Powered Studios, LLC. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. Instead, an XML sitemap is designed to help search engine crawler bots easily find all of the pages for a given website – very similar to a roadmap or atlas that one would use when driving a car long distances. Fortunately, Creative MMS is a top digital marketing agency in Philadelphia able to guide you through the process and give you the information needed to make smarter business decisions. Google Maps is one of the most widely used navigation apps, providing GPS directions that update in real time, according to traffic patterns and issues. Many sites in those fields saw significant drops in rankings, though Google denies specifically targeting these industries. – A Google algorithm update focused on analyzing the quality of a website’s on-page content. Any form of online media that can be read or watched, or that provides an interactive experience. In SEO, it is best practice to have descriptive title tags featuring your main keywords, rather than something basic like “home”. Google Partner Agency – An agency that is certified by Google for meeting certain requirements. Digital marketing is yet another term similar to Emarketing. – An attribute added to HTML code for images, used to provide vision impaired website visitors with information about the contents of a picture. One major Goal of SEO is to have your website show in searches for as many relevant keywords as possible. Most commonly used to collect names, phone numbers, and email addresses of potential customers. – A metric in Google Analytics that measures one user interacting with a website during a given period of time, which Google defaults to 30 minutes. There are currently over 70 million WordPress sites in the world. A domain name is a website’s address that a user types into the browser when they wish to visit the site. Here are a few powerful marketing words that can help. – A section on a website with fillable fields that visitors use to contact the website owner. – Stands for Domain Name System, it is a protocol that translates website URLs (which use alphabetic characters) into IP addresses (that use numeric characters). selling. This means they spread from person to person very quickly, much like a virus. This plugin keeps track of all completed form submissions, and allows for all of the fields on a form to be customized. Organic traffic is a primary measurement of an SEO campaign and will generally grow as a site ranks better for relevant keywords in search engines. UX refers to how a user interacts with a website or app (where they click, which pages they visit). A backlink is a link created when one website links to another. Google Reviews – Reviews left using the Google My Business platform. Some directories like chambers of commerce (a list of businesses in one geographic area) can be helpful for SEO, however widespread abuse of spam directories led Google to discount links from directories whose sole purpose was selling links. – A term used in Pay per click advertising that represents how many times an ad was shown. Google has also expanded to include many software services, both directly related to search, and targeted towards consumers outside of the search marketing industry like Google Chrome (a web browser), Google Fiber (internet service), Gmail (email client), and Google Drive (a file storing platform). – A device for consumers that connects to their home network and can perform a large variety of tasks through voice commands. Audience lists using uploaded customer data and matching users on a social network. 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